Why I’m Not Worried About Being an “Ethical” Coach Anymore (And What I’m Focusing On Instead)

Have you ever worried about being an “unethical” coach? 

The fear of people questioning our integrity because of a choice that we make about our business is actually getting in the way of us helping more people.  

In this episode, Ashley dives into her relationship with the word unethical and why she’s no longer worried about it. She shares the mistakes she made when she was acting from a fear of wanting to be ethical and well-liked, plus the changes she’s making to fix those now. She also explores a few of the common practices that have been deemed unethical in the business world but that are actually valuable. 

And, she offers new ideas for how to think about ethics from a different perspective that will make it so much easier for you to make decisions in your business that you fully stand behind without the fear of being labeled as unethical.

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• 02:22 — The rise of ethical vs. scammy in the online coaching industry
• 03:53 — The most ethical thing you can do in your business 
• 07:32 — ”Unethical” practices that can actually support clients
• 07:49 —  Is it ethical to charge someone $50,000 for a group coaching program?
• 09:32 — How to become a discerning consumer and ensure you can get results inside of an offer
• 12:25 — Are countdown timers pressuring people? 
• 13:46 — Is scaling a group offer to 2-3x the size unethical? 
• 16:56 — Changes Ashley’s making now that she’s not focused on being “ethical” 
• 17:11 — Recognizing that opinions are going to help clients get results
• 18:59 — Pricing on the result, not on the “value” 
• 20:51 — Practice putting on the thought of, “will this help my clients get more results?”

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