When it comes to scaling, most business owners focus on sales and marketing, and they don’t realize how much their tech stack influences whether or not they can effectively and sustainably scale.
But your tech stack is the very thing that can show you how effective your sales and marketing is. It can show you what’s working and what’s not. It makes it possible to enroll more clients. It’s what helps get clients better results and increases resigns and referrals.
Kronda Adair, a digital marketer and Certified Automation Service Provider™, and Ashley share how to think about your tech stack, even if you’re not “techy” so you can ensure it can scale with you and why Airtable is at the center of scalable systems.
06:11 — What is Airtable?
08:11 — The decision to offer done-for-you agency services
10:26 — How Airtable make it possible for you to make quick, data-informed decisions that help you scale
12:52 — You need to be able to easily have access to any data you want
14:59 — Understanding open systems vs. closed systems and how to evaluate if your tech stack is scalable
18:17 — The best software to use with Airtable to centralize your data into one place
24:16 — 💻Screenshare: Comparing community platforms to show how to evaluate your tech to determine what will be most scalable
👋 CONNECT WITH KRONDA ADAIR (SHE/HER)
Kronda Adair is the founder of Karvel Digital, an agency that provides marketing automation for mission-driven service-based businesses that want to create a predictable sales pipeline.
She is a digital marketer and Certified Automation Service Provider™ who helps her clients make sure that no lead slips through the cracks and that every piece of email marketing content you create is used to its fullest potential. She created CRM to Sales to help overwhelmed and overworked teams use Active Campaign as the foundation for building a system that helps you save time and increase revenue.
Website https://karveldigital.com
Power hour: https://karveldigital.com/power-hour
Instagram: https://instagram.com/karveldigital
LinkedIn: https://www.linkedin.com/in/krondaadair
Begin as you Mean to Go On podcast: https://karveldigital.com/podcast
