Join Systems Over Stress, my 12 month systems support container where coaches & service providers build custom client management Airtable systems that reduce overwhelm, cut countless hours of admin time, and improve client experience as they scale.
You feel maxed out with your current client load, and adding more clients feels impossible without something breaking.
You’re trying to track client progress in your head or across too many tools, and you can't keep up. You’re worried you’ll miss something important, and clients will fall through the cracks.
You feel like scaling would compromise your client experience, and you’d risk clients not getting the results you promised.
You don’t have a central place to track client wins & results, so you're always scrambling and reaching out to clients for testimonials last minute when you launch.
You don't track your results, so you get imposter syndrome and wonder if you really deliver on the results you promise, especially when you get a customer complaint.
Your tech feels like a constant obstacle. You’re spending hours trying to piece things together but still feel disorganized. You have half-completed systems that STILL aren't working.
You’d rather focus on showing up for clients, delivering your offers, and creating content, but instead, you’re stuck troubleshooting your tech and systems.
You’ve tried signing up for free trials and exploring new tools, but it only leads to confusion, overwhelm, and nothing ever seems to actually solve your problem.
There are SO many different tech tools and software rabbit holes you could go down. You don't have time for that. I have spent 5+ years perfecting the perfect system for coaches & service providers. My Airtable Client Hub is the missing piece you've been looking for.
Not Notion, spreadsheets, ClickUp, or any shiny new distraction. NOTHING works better for managing your clients than Airtable. You will always hit a ceiling inside of another platform. Airtable will grow with you.
Trust me: You're going to become OBSESSED with Airtable and all the ways you can use it to manage your coaching clients, streamline your content & improve your offers.
and yes, you can get started on the free plan!
No more sifting through & and manually following up with DMs, lost emails, or applications that randomly come through on your website. Trust that all the leads coming from your incredible content have a clear and actionable next step. With a streamlined application system, every potential client is directed to the right offer for them.
"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”
"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”
No more leaving money on the table (and feeling guilty) about forgetting to send a follow-up email and closing your leads after a sales call. With our systems, you can send a customized follow-up email and proposal within seconds, making your sales process seamless and impressive. You'll go from lead to client faster than ever before!
"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”
"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”
No more panicking when you're out at dinner and a client DMs you, “THIS IS A SCAM ... I just paid & haven’t gotten access yet!” You’ll stop worrying about dropping the ball on new clients and start delivering a seamless onboarding experience that makes them feel confident in their investment from day one.
"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”
"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”
No more searching through random notes apps, email threads, or sticky notes trying to remember what you discussed with a client. You’ll stop feeling disorganized and stressed before every coaching call and start delivering a personalized, high-touch experience that makes every client feel like your top priority.
"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”
"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”
No more guessing how your clients are progressing or scrambling to find proof that your offer works. You’ll stop feeling disconnected from the impact of your coaching and start confidently tracking and showcasing results that prove your program delivers, no matter what you teach. Whether your business is B2B or B2C, every offer can have a measurable result tracking system, and every offer needs one!
"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”
"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”
No more awkward goodbyes or missed opportunities to re-sign happy clients. You’ll stop feeling like you’re leaving money on the table and start confidently managing re-signs and offboarding in a way that makes clients feel cared for and keeps them coming back.
"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”
"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”
No more wasting hours on coaching calls that don’t get repurposed or struggling to support clients between sessions. Start building systems that elevate your client experience and make your offer the best in the industry.
Your clients deserve more than “good enough.” We help you go above and beyond with systems that WOW.
"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”
"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”
my 12-month support container where we help you TAKE OUR CLIENT HUB AND CUSTOMIZE IT TO RUN ALL OF YOUR OFFERS.
INSIDE SOS, WE HELP YOU BUILD simple, automated systems to take on more clients (with less work) AND GET EVEN better client results.
Your offers are unique, and a template can only take you so far. To REALLY make the most of Airtable, you need systems experts on speed dial who can help you get over the tech learning curve, hear exactly what's stressing you out in your business and give you CUSTOM advice and guidance on the EXACT systems you need to focus on to see IMMEDIATE relief.
That's why Systems Over Stress exists. We'll help you save COUNTLESS hours of frustration by being there for you as you build your system and show you how to easily customize for you & your unique business.
Systems Over Stress is NOT your standard group program ... it's like nothing you've ever seen.
Building Airtable templates from scratch or from the outside looking in is inefficient and you're just going to have to rebuild them anyways. Skip the learning curve and use ours instead.
SOS is built with neurodivergent coaches in mind. We strive to be neurodivergent-friendly and take accessibility seriously. Every training is designed with simplicity, focus, and ease in mind.
New to Airtable? No problem. SOS is built with beginners and experts in mind. We have trainings that provide the foundation knowledge so you can feel comfortable navigating the platform & setting up the systems yourself.
Whether you're a solopreneur, have just a VA or a whole designer & social media team, our Airtable Content Management system will completely change your content production game and make planning, writing & scheduling content easier than ever.
Spend less time project planning and more time actually doing the work that moves the needle in your business. Replace Asana or Clickup with our simple project management system that helps you and your team actually get stuff DONE.
Never update a manual spreadsheet again. With our Sales Hub, you'll have the financial data about your sales, offers & upcoming client payments automatically up-to-date so you always know how your business is doing.
When you join Systems Over Stress and pay in full, you won’t just get access to the Client Hub template — we’ll help you set it up so you can actually use it right away.
No learning curve. No guessing. No half-finished system sitting unused.
and more...
Stop relying on random advice from Threads for important tech decisions. Get expert feedback that saves you time, stress, and unnecessary costs. Avoid the overwhelm of shiny software distractions by submitting your tech questions directly to us.
Twice a month, get live guidance from the SOS team to talk about any ideas you have and bring them to life. These calls are currently every other Tuesday at 10 am Pacific. Schedule subject to change. Replays are uploaded into your client portal.
Stop wasting time stuck on Airtable questions or feeling like you’re on your own. Whether you’re customizing templates or building from scratch, you’ll always have the support you need to move forward with confidence.
No more waiting for answers or losing momentum when you're in build mode. Whether it's late at night or mid-Saturday work sprint, our AI Support Bot is ready with instant Airtable and automation support, trained specifically on the SOS-approved way of using Airtable.
With so many system solutions available in SOS, we make sure you’re focused on the right ones for your business, keeping you from feeling scattered or stuck. We help you focus on what matters most so you’re never stuck wondering where to start.
Whether you run VIP Days, masterminds, memberships, or high-touch 1:1 work, we help you customize the Client Hub to how you deliver results — not the other way around.
Service providers managing VIP Days + custom deliverables
Coaches tracking “intangible” results like confidence, relationships, or mindset shifts
Agency owners running 7-figure businesses with multi-person teams
Same system. Simple customizations to make it work for YOUR unique offer.
"The Client Hub is a key system that ensures I deliver a consistent, 5-star client experience for every single brand I work with."
"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”
Before the Client Hub, I needed 5 - 10 hours a month from my VA to keep on top of group program admin. Now, 90% of this is automated which saves me money and takes tedious tasks off her list.
I also worry less about students falling between the cracks. I know I have the systems and support available for them to succeed and for me at a glance to know exactly where everyone is at.”
"I can't imagine running my program without the Client Hub — it makes everything easy (and automated) for me, and helps me provide top-tier support for my students at scale.
"Before Ashley’s Client Hub, my backend was basically a guessing game. I’d be juggling client calls, trying to remember who submitted what, and half the time I was relying on gut instinct to know if people were making progress.
Spoiler: not the most reliable system.
Now? I can literally pull up one dashboard and see where all of my client are at.
Honestly, this backend is one of the most validating, stress-reducing parts of my business. If you want real data instead of guesses about what’s working, this is a no-brainer.”
I’m no longer stitching together individual submissions to understand what’s happening — I can see the full arc of a client’s experience at a glance.
And my VA no longer has to download the onboarding form answers and upload to a Google sheet. That's huge!”
“Because everything now lives in one place, I worry far less about missing patterns, losing context between sessions, or relying on memory and scattered notes.
My Client Hub saves me at least 2 hours a week on client communications alone, while still feeling custom & personable for each client.
And because every client result is tracked, I can quickly pull numbers for case studies & marketing.”
“I am OBSESSED with how easy Airtable is to use, even as a non-techy person. My systems free up my brain to spend more time on strategy and execution for my clients’ launches & evergreen funnels, without being buried in admin.
"Systems Over Stress has made my membership the best YouTube program for business owners in the industry.
The kind of accountability I provide in the membership would be so expensive without these systems and something you would expect for a 1:1 offer, but I’m able to offer that type of accountability and support on autopilot because of my Client Hub.
It’s so crazy the amount of support and value that I give to my members. You would think that it would take a lot of time and effort for me, but I have the most spacious days and weeks ever.”
Ashley’s systems LITERALLY changed the industry and are the new standard."
“It is so easy to help our clients get results when we have so much data, tracking & information on their progress. We're able to track their problems, their wins, what they're stuck on and what they need to do to move forward. Every single coach needs to have a Client Hub in Airtable.
Celebrate that you’ve joined and you have the BEST support you could find! Watch the onboarding videos from Ashley to get comfortable inside the program, and dive into the "How these systems will change your business" training to get your mindset right and get EXCITED. You're doing this!
Submit your Systems Priority Plan and braindump everything that feels stressful. Share your "dirty laundry" with a team who’s seen it all and is ready to help you get clear on where to start.
Get your Priority Plan back and instantly know exactly where to start in the program. Breathe a sigh of relief knowing you can focus on one thing at a time instead of everything all at once.
Start going through the quick SOS trainings to set up your new Airtable systems. Things are making sense, and you use the Support Ticket function to fire off questions like “Did I do this right” or “WTF is a linked record?!”
Feel like an absolute GENIUS as your first system is live and working. You’re shocked at how easy it was to set up, and you’re already excited to keep going.
Live data is flowing into your system, and you can see it working in real-time. You’re feeling in control and confident as things start clicking into place.
An Airtable automation error pops up, but instead of panicking, you remember the “How to Troubleshoot Errors Without Freaking Out” training. You figure most of it out but send it to the SOS team for peace of mind.
Hop onto a live Airtable Ask Me Anything call with the SOS team because you're quickly becoming Airtable OBSESSED. Get inspired by other members’ ideas and feel proud as you start "thinking in Airtable" and applying what you’ve learned.
See people freaking out on Threads about switching software, but this time, you don’t spiral. You submit a Shiny Software Tech Check Form to get a clear answer on whether it’s worth switching - or sticking to your existing software. Spiral averted!
Your first system is fully built, working, and complete. You’re feeling confident, capable, and ready to tackle the next system on your roadmap!
When I was first starting to build my business, systems & automations weren’t optional for me. They were required for my success.
As a neurodivergent business owner, even the most "normal" business tasks were daunting.
I would forget to send follow up emails after sales calls. I couldn't remember which of my clients were up for re-sign. I would wake up in the middle of the night wondering if my clients had everything they needed from me.
Every day I would wake up feeling like a bad business owner because things kept falling through the cracks. I knew I needed to stop shaming myself & create centralized systems that worked with my brain.
I could organize & automate all of the parts of my business that felt hard. I didn’t realize it at the time, but the systems I was creating to just help me get by in the beginning were the foundations I needed to truly help me scale.
I’ve been an Airtable expert for 5 years & I have helped hundreds of clients move into Airtable and create automated systems to run their coaching businesses.
I am not affiliated with Airtable - just a BIG fan of systems that WORK for me and my clients. I can say with confidence: NOTHING is more transformational for your business than Airtable.
Friends don't let friends run their businesses without Airtable, and if you're reading this, we're friends!
Airtable is the only reason I've been able to scale my business on part-time hours, without sacrificing client experience or burning out. I want to help you do the same.
“I’ve tried to use Airtable in the past & got overwhelmed. How will this be different?”
"I already use Airtable to manage my clients. Do I need SOS?"