Join Systems Over Stress, my 12 month systems support container where online coaches build client management Airtable systems that reduce your overwhelm, save you hours of admin time and team cost, and improve your client experience as you scale.
TRYING to diy your systems is costing you money, WASTING YOUR TIME & and making you feel like you'RE a hot mess.
ESCAPING the STRESS of YOUR business is closer than you think.
JOIN SOS TODAY
- You feel maxed out with your current client load, and adding more clients feels impossible without something breaking.
- You’re trying to track client progress in your head or across too many tools, and you can't keep up. You’re worried you’ll miss something important, and clients will fall through the cracks.
- You feel like scaling would compromise your client experience, and you’d risk clients not getting the results you promised.
- You don’t have a central place to track client wins & results, so you're always scrambling and reaching out to clients for testimonials last minute when you launch.
- You don't track your results, so you get imposter syndrome and wonder if you really deliver on the results you promise, especially when you get a customer complaint.
- Your tech feels like a constant obstacle. You’re spending hours trying to piece things together but still feel disorganized. You have half-completed systems that STILL aren't working.
- You’d rather focus on showing up for clients, delivering your offers, and creating content, but instead, you’re stuck troubleshooting your tech and systems.
- You’ve tried signing up for free trials and exploring new tools, but it only leads to confusion, overwhelm, and nothing ever seems to actually solve your problem.
BUT ...
You know you’ve got what it takes to be the go-to coach OR SERVICE PROVIDER in your NIche.
- You always know what's happening with every client, so you feel calm, in control, and ready to take on more clients & scale your business and impact.
- You have a centralized client hub that gives you instant clarity on progress, results, and re-sign opportunities, no more scrambling or second-guessing.
- You know your client experience is unmatched, with systems that make every client feel cared for, supported, and excited to work with you again.
- You have dozens of client results at-a-glance and are never short on testimonials to share in your marketing.
- You can respond to customer service complaints with neutral, data-driven answers because you have all of their client data at your fingertips.
- You’re no longer wasting hours in tech spirals or second-guessing your tech stack. You know your software will help you hit your goals and grow with you.
- You spend more time doing the work you love—coaching, creating, and delivering results—because your systems are handling the rest.
- You finally feel confident in your tools and decisions, knowing your systems are streamlined, scalable, and built to support your business goals.
WHEN YOU HAVE THE RIGHT SYSTEMS ...
setting up THE RIGHT systems iS the easiest way to grow your business without stressing out.
With my step-by-step systems priority approach, you’ll focus on one systems section at a time, and have each system fully set up within just a couple of days of starting on them. No overwhelm — just simple & scalable systems that work.
take the guesswork out of what systems you need ... i've mapped them out for you.
it's totally overwhelming to create systems from scratch.
👇 INSIDE OF SOS, WE'll help you SET UP SIMPLE + SCALABLE CLIENT SYSTEMS in Airtable that will change your business for the better. 👇
No more scrambling to come up with last-minute content ideas or wasting hours trying to figure out what to post next. With our Content Hub, you’ll stop feeling overwhelmed by your marketing and finally have a clear, actionable plan to get content out.
- Build a consistent content calendar so you always know what to post and when.
- Track which content performs best so you can double down on what’s working.
- Create one-click repurposing automations, making it simple for you (and your team) to maximize reach without added stress.
- Organize and track launches all in one place so you can improve launch after launch.
- Stay ahead with a system that makes your content creation feel effortless and impactful.
CONTENT SYSTEMS
1
No more sifting through & and manually following up with DMs, lost emails, or applications that randomly come through on your website. Trust that all the leads coming from your incredible content have a clear and actionable next step. With a streamlined application system, every potential client is directed to the right offer for them.
- Capture new leads effortlessly and organize their applications in one click.
- Set up automated emails to auto-reject or accept clients based on their application answers.
- Streamline your review process so evaluating applicants takes just a couple of minutes out of your day.
- Track the entire application lifecycle, ensuring nothing slips through the cracks.
- Feel confident that every lead is cared for, even when you’re busy.
APPLICATION SYSTEM
2
No more leaving money on the table (and feeling guilty) about forgetting to send a follow-up email and closing your leads after a sales call. With our systems, you can send a customized follow-up email and proposal within seconds, making your sales process seamless and impressive. You'll go from lead to client faster than ever before!
- Store all your sales call notes, replays, and lead details in one central hub.
- Automate customized follow-up emails directly from Airtable, without getting distracted by your inbox!
- Never forget to follow up with a lead after a call again.
- See all of your past sales calls in one place, making it easy to track client conversations.
- Feel confident and prepared to convert leads into clients, knowing your process is rock solid.
SALES CALL
SYSTEM
3
No more panicking when you're out at dinner and a client DMs you, “THIS IS A SCAM ... I just paid & haven’t gotten access yet!” You’ll stop worrying about dropping the ball on new clients and start delivering a seamless onboarding experience that makes them feel confident in their investment from day one.
- Automatically send contracts, welcome emails, and resource links so clients feel taken care of immediately and like they've made their best investment yet.
- Track every new client’s onboarding progress in one place, so nothing gets missed.
- Eliminate the last-minute scramble to send onboarding materials before your next client call.
- Deliver an onboarding experience that sets the tone for an exceptional relationship and helps you confidently show up & sell your offer knowing your clients are taken care of on the other side.
ONBOARDING
SYSTEM
4
No more searching through random notes apps, email threads, or sticky notes trying to remember what you discussed with a client. You’ll stop feeling disorganized and stressed before every coaching call and start delivering a personalized, high-touch experience that makes every client feel like your top priority.
- Build One-Click Client Profiles where all your client details, call notes, and progress live in one central hub.
- Easily track client attendance, milestones, and results so you’re always prepared for your next coaching session.
- Stop wasting time trying to piece together client history —it’s all there with one click!
- Keep everything organized, even if you have hundreds of clients or work with co-coaches.
- Deliver a personalized client experience that builds trust and loyalty, helping you stand out in your industry.
CLIENT HUB
SYSTEM
5
No more guessing how your clients are progressing or scrambling to find proof that your offer works. You’ll stop feeling disconnected from the impact of your coaching and start confidently tracking and showcasing results that prove your program delivers, no matter what you teach. Whether your business is B2B or B2C, every offer can have a measurable result tracking system, and every offer needs one!
- Whether you promise revenue growth or increased happiness, build an easy-to-use client results tracking system that works for any type of offer
- Create a results tracking form your clients actually want to fill out, giving you consistent feedback and data.
- Monitor client progress in one place, so you always know how your program is performing and where clients might need extra support.
- Use your results data to refine your offer, improve client outcomes, and create data-driven case studies that wow your future clients
- Confidently market your program with proof (a.k.a. “receipts”) that demonstrate the success of your clients and the value of your coaching.
RESULTS TRACKING SYSTEM
6
No more awkward goodbyes or missed opportunities to re-sign happy clients. You’ll stop feeling like you’re leaving money on the table and start confidently managing re-signs and offboarding in a way that makes clients feel cared for and keeps them coming back.
- Automatically remind clients when their re-sign date is approaching, with clear and easy-to-understand options for re-enrollment.
- Track which clients are up for renewal and when, so you never miss a re-sign opportunity.
- Avoid "Why did I lose access?!" emails with clear and automated communication about program access and next steps.
- Seamlessly offboard clients who don’t re-sign, ensuring your clients aren't accidentally left in your course or community
- Create a automated re-sign system that removes the awkwardness of ending a client's current package.
RE-SIGN & OFFBOARDING SYSTEM
7
No more wasting hours on coaching calls that don’t get repurposed or struggling to support clients between sessions. Start building systems that elevate your client experience and make your offer the best in the industry.
Your clients deserve more than “good enough.” We help you go above and beyond with systems that WOW.
Your clients deserve more than “good enough.” We help you go above and beyond with systems that WOW.
- Build a searchable library of group coaching call & 1:1 call replays, so clients can find answers to their questions without waiting for your next call.
- Set up an automated support ticket and feedback review system to give clients personalized support between calls —perfect for clients in different time zones or those who need extra help.
- Use Airtable to streamline Q&A call submission forms, coaching call agendas, and attendance tracking, making your calls more effective and organized.
- Create custom support features unique to your offer and coaching style, making you innovative and the best in the industry.
- Create automated engagement emails to check in with your clients depending on if they don't fill out their onboarding form or haven't engaged in certain parts of the program, so they come back into your offer, seen, cared for, and excited.
OFFER ENHANCEMENT SYSTEMS
8
You will set ALL of this up inside of Systems Over Stress using our simple plug-and-play Airtable templates & world-class support.
You need SYSTEMS OVER STRESS WHETHER YOU HAVE 1 or 1,000 clients.
OUR templateS work for MANAGING YOUR Clients whether you have 1:1 offers, RETAINERS, Group programs, masterminds, memberships or online courses.
✅ PLUG-AND-PLAY
✅ SIMPLE BUT ROBUST
✅ grows with youR offers
✅ Easily customizable
✅ built to set up each section in A SINGLE sitting
Not Notion, spreadsheets, ClickUp, or any shiny new distraction. NOTHING works better for managing your clients than Airtable. You will always hit a ceiling inside of another platform. Airtable will grow with you.
Trust me: You're going to become OBSESSED with Airtable and all the ways you can use it to manage your coaching clients, streamline your content & improve your offers.
(And yes, you can get started on the free plan!)
THERE IS NO Better option for organizing your clients than Airtable.
stop asking randos on threads.
I'm telling you now:
If you've ever thought, "What's so great about Airtable? I don't get it..." then you simply haven't gotten over the little learning curve.
It's so important to work with an expert instead of starting from scratch inside Airtable. Don't stay with your manual systems that are going to break as you get bigger.
Join Systems Over Stress and save COUNTLESS hours of frustration by setting up plug-and-play solutions that you'll learn how to easily customize for you & your unique business.
Most people overcomplicate airtable or use it as a glorified spreadsheet & miss out on its full potential.
yes, AIRTABLE IS POWERFUL BUT ...
HERE's everything you get INSIDE SYSTEMS OVER STRESS. 👇
Everything inside is design to help you implement your systems & customize and troubleshoot with ease ... regardless of tech experience.
Building Airtable templates from scratch or from the outside looking in is inefficient and you're just going to have to rebuild them anyways. Skip the learning curve and use ours instead.
- You get instant access to my industry-changing Client Hub, Sales Hub, and Content Hub templates.
- All of our templates come with pre-loaded Forms, Interfaces & Automations that you just have to make light edits to before they're live!
- As an active student, you also get access to to any new Airtable templates and solutions I roll out.
PLUG-AND-PLAY AIRTABLE TEMPLATES
SOS is built with neurodivergent coaches in mind. We strive to be neurodivergent-friendly and take accessibility seriously. Every training is designed with simplicity, focus, and ease in mind.
- Short, easy-to-follow training videos for each part of your template so you can learn without overwhelm.
- Transcripts, captions, and speed controls to support all learning styles.
- Just the information you need to succeed—no fluff, no distractions.
- Gated "optional" Airtable builds to keep you focused and avoid shiny ideas. Once you’ve set up the basics, you’ll unlock advanced systems to build on your progress.
SIMPLE & ACCESSIBLE TRAININGS
New to Airtable? No problem. SOS is built with beginners and experts in mind. We have trainings that provide the foundation knowledge so you can feel comfortable navigating the platform & setting up the systems yourself.
- Airtable 101 Trainings that answer questions like "If I Already Use Airtable, Do I Need To Start Over?" & "What plan should I be on?"
- Automations 101 Trainings that teach you how to THINK in automations, when to use Airtable vs. when to use Zapier, and how to troubleshoot automations without completely freaking out.
- These trainings give you a strong foundation so you & your team understand HOW things work so you're not afraid of breaking something you can't fix.
AIRTABLE & AUTOMATION 101 TRAININGS
our support features are like having systems consultants on retainer (without the price tag)
Systems over stress is more THAN just templates
YOU GET 12 months access to...
Stop wasting time stuck on Airtable questions or feeling like you’re on your own. Whether you’re customizing templates or building from scratch, you’ll always have the support you need to move forward with confidence.
- Use our support ticketing system to ask ANY questions you have about customizing or implementing your new systems, no matter how basic or complex, and get a response within 48 hours.
- Your client data is safe with us: Submit tickets privately or choose to make your question public in our growing student database of questions for others to learn from.
- Your team will never have to ask you a tech question again. They can use our support ticket system to get answers quickly, saving you time & money and freeing them from endless Googling for solutions we can provide in minutes.
ON-DEMAND TECH SUPPORT TICKETING SYSTEM
Systems Over Stress isn’t just tech support, you get access to our expert team for personalized guidance to create a client experience that stands out in your industry.
- Submit your current program and offer promise, and we’ll help you make it as measurable and results-focused as possible.
- Share your onboarding forms, and we’ll ensure they’re strategic, streamlined, and optimized to wow your clients from day one.
- Get a second set of eyes and fresh insight on new features or big ideas you’re thinking about rolling out, so you can feel confident they’ll enhance your client experience and align with your goals.
CUSTOM CLIENT EXPERIENCE CONSULTING
Stop relying on random advice from Threads for important tech decisions. Get expert feedback that saves you time, stress, and unnecessary costs. Avoid the overwhelm of shiny software distractions by submitting your tech questions directly to us.
- When you’re tempted by a new tool, we’ll help you decide if it’s worth switching to or if your current tech stack can do the job just as well.
- Our custom Tech Stack Review ensures your tools align with your business needs and keeps you from wasting time on tools that overpromise and underdeliver.
- Save hours of research and avoid costly mistakes with advice tailored to your specific business and systems.
SHINY SOFTWARE TECH CHECK REVIEWS
With so many system solutions available in SOS, we make sure you’re focused on the right ones for your business, keeping you from feeling scattered or stuck. We help you focus on what matters most so you’re never stuck wondering where to start.
- Using our Seven Systems To Scale, we identify which system is your biggest bottleneck and provide you with a clear, custom actionable roadmap.
- You’ll know exactly which systems to prioritize right now and which ones can wait for later.
- You will always know which systems projects you & your team should be focusing on.
- Each quarter, you’ll revisit and refine your plan to ensure your systems are always aligned with your current goals and growth.
CUSTOM SYSTEMS PRIORITY PLANS
Twice a month, get live guidance from the SOS team to talk about any ideas you have and bring them to life. These calls are currently every other Tuesday at 10 am Pacific. Schedule subject to change. Replays are uploaded into your client portal.
- Bring your big ideas, and we’ll show you how to best structure your Airtable Bases to make them work for your business.
- Nerd out with other Airtable enthusiasts while getting inspiration from the creative systems our team and community are building.
- Ask any Airtable or systems strategy question, whether it’s directly related to your group program or a completely different project. Nothing is off-limits!
- Walk away with actionable advice, new ideas, and the confidence to build smarter systems that align with your vision.
BI-MONTHLY GROUP CALLS WITH THE SOS TEAM
... AND MORE!
DAY ONE
Celebrate that you’ve joined and you have the BEST support you could find! Watch the onboarding videos from Ashley to get comfortable inside the program, and dive into the "How these systems will change your business" training to get your mindset right and get EXCITED. You're doing this!
DAY TWO
Submit your Systems Priority Plan and braindump everything that feels stressful. Share your "dirty laundry" with a team who’s seen it all and is ready to help you get clear on where to start.
DAY THREE
Get your Priority Plan back and instantly know exactly where to start in the program. Breathe a sigh of relief knowing you can focus on one thing at a time instead of everything all at once.
DAY FIVE
Start going through the quick SOS trainings to set up your new Airtable systems. Things are making sense, and you use the Support Ticket function to fire off questions like “Did I do this right” or “WTF is a linked record?!”
DAY SEVEN
Feel like an absolute GENIUS as your first system is live and working. You’re shocked at how easy it was to set up, and you’re already excited to keep going.
DAY TEN
Live data is flowing into your system, and you can see it working in real-time. You’re feeling in control and confident as things start clicking into place.
DAY TWELVE
An Airtable automation error pops up, but instead of panicking, you remember the “How to Troubleshoot Errors Without Freaking Out” training. You figure most of it out but send it to the SOS team for peace of mind.
DAY FIFTEEN
Hop onto a live Airtable Ask Me Anything call with the SOS team because you're quickly becoming Airtable OBSESSED. Get inspired by other members’ ideas and feel proud as you start "thinking in Airtable" and applying what you’ve learned.
DAY EIGHTEEN
See people freaking out on Threads about switching software, but this time, you don’t spiral. You submit a Shiny Software Tech Check Form to get a clear answer on whether it’s worth switching - or sticking to your existing software. Spiral averted!
DAY THIRTY
Your first system is fully built, working, and complete. You’re feeling confident, capable, and ready to tackle the next system on your roadmap!
Want to see inside of The PROGRAM for yourself?
watch this 8-minute walkthrough of OUR COURSE & SUPPORT PORTALS!
YEP. You read that right. You’ll get a 3-hour VIP Day to use at any time in your first 90 days, and we’ll guide you on when to use it for maximum impact.
- During your 3-hour VIP Day, the SOS team will screen share and build out your systems FOR YOU, saving you time and stress.
- You can redeem your VIP Day any time within the first 90 days of the program, but we’ll recommend the best time you should use it based on your unique team & systems needs.
- If you have a strong operations team, we’ll recommend using the VIP Day after your team set up the basics to fine-tune and customize your systems the team has set up.
- If you’re feeling overwhelmed or are a total beginner and need extra support, we’ll encourage you to use it early on to gain momentum and build confidence.
- You will be able to choose which SOS team member (Ashley or one of her amazing delivery assistants) your VIP Day will be with based on availability.
PAY IN FULL BONUS
3-HOUR VIP DAY ($1,500 VALUE)
READY? Join us today!
$2,500
pay in full
or
$500
5 monthly payments
JOIN NOW
CLICK HERE FOR the PAYMENT PLAN OPTION
Hi, I'm ashley, YOUR FRIENDLY airtable expert with adhd & depression.
WHO IS THIS AIRTABLE-OBSESSED GIRL All over this sales page?
When I was first starting to build my business, systems & automations weren’t optional for me. They were required for my success.
As a neurodivergent business owner, even the most "normal" business tasks were daunting.
I would forget to send follow up emails after sales calls. I couldn't remember which of my clients were up for re-sign. I would wake up in the middle of the night wondering if my clients had everything they needed from me.
Every day I would wake up feeling like a bad business owner because things kept falling through the cracks. I knew I needed to stop shaming myself & create centralized systems that worked with my brain.
When I discovered Airtable, my life changed. I could organize & automate all of the parts of my business that felt hard. I didn’t realize it at the time, but the systems I was creating to just help me get by in the beginning were the foundations I needed to truly help me scale.
Neurodivergent or not, there's no way I could manually keep track of all of my clients as my business and client roster started to grow.
I’ve been an Airtable expert for 5 years & I have helped hundreds of clients move into Airtable and create automated systems to run their coaching businesses.
I am not affiliated with Airtable - just a BIG fan of systems that WORK for me and my clients. I can say with confidence: NOTHING is more transformational for your business than Airtable.
Friends don't let friends run their businesses without Airtable, and if you're reading this, we're friends!
Airtable is the only reason I've been able to scale my business on part-time hours, without sacrificing client experience or burning out. I want to help you do the same.
“I’ve tried to use Airtable in the past & got overwhelmed. How will this be different?”
There is no other systems consulting container that is made SPECIFICALLY for coaches & service providers to organize every moving piece of their client relationship, track their client results, and manage their content inside of Airtable.
Most free advice & templates out there don’t look at Airtable through the lens of coaches.
Airtable is like LEGOs. You can build anything with it, but you gotta know what you're doing for it to look right.
It's not a plug-and-play solution, which is why you've probably got confused and overwhelmed in the past.
Even if you've learned from me in the past ... SOS is easier to implement than ever. All of your Airtable Automations & fancy client profile Interfaces are ALREADY loaded into the Airtable template. You don't have to build anything from scratch!
Most free advice & templates out there don’t look at Airtable through the lens of coaches.
Airtable is like LEGOs. You can build anything with it, but you gotta know what you're doing for it to look right.
It's not a plug-and-play solution, which is why you've probably got confused and overwhelmed in the past.
Even if you've learned from me in the past ... SOS is easier to implement than ever. All of your Airtable Automations & fancy client profile Interfaces are ALREADY loaded into the Airtable template. You don't have to build anything from scratch!
YES! If you’re already using Airtable, you’re only scratching the surface of its potential! Airtable makes updates to the platform all the time. SOS is absolutely is the most robust program you will EVER find for supporting you in using Airtable to manage your clients. It blows every other systems program out of the water.
There will be features inside of our templates inside this container you haven't even considered yet & will streamline your client management for the better.
If you've used & loved Airtable for years, you are going to NERD OUT at the the updates we've made to this program.
There will be features inside of our templates inside this container you haven't even considered yet & will streamline your client management for the better.
If you've used & loved Airtable for years, you are going to NERD OUT at the the updates we've made to this program.
"I already use Airtable to manage my clients. Do i need SOS?"
I know what you're thinking ...
OR
FAQ
Systems Over Stress works for any coach. We have had sales coaches, sex therapists, pickleball instructors, dating coaches, and more use the template. If you are a coach with 1:1, group offers or online courses, this is for you.
Yes, and we encourage it! You can share your log-in details with your team members to set up the templates and use the support features on your behalf. We highly recommend your team members ask us questions throughout the setup instead of bothering you. 😂
You can set up the templates in SOS up for your clients, but each client needs to buy the template separately. You cannot buy SOS once and set it up for all of your clients. That is a violation of our terms & conditions.
Yes! SOS is built with beginners in mind. That's why we have our Support Ticketing Feature as well. You can ask us any question you've got - nothing is too "basic!" Our Support Features & robust trainings helps you eliminate the learning curve and become a pro in no time.
Yes! Everyone has something to learn. We love when tech-savvy people join SOS. You will absolutely learn new ways to use the platform and your skills will just help you cruise through the setups even faster.
Airtable will replace any Google Sheets and Google Forms you have. It will replace Notion and Clickup if you are using them for client profiles. It will NOT replace your course platform, checkout platform, call scheduler, contract software. It will work with them. ⚡️
If your current software is Zapier compatible, we can use it with Airtable! If you have any questions before grabbing the program, you can ask us and we’ll let you know.
If your current software is Zapier compatible, we can use it with Airtable! If you have any questions before grabbing the program, you can ask us and we’ll let you know.
Yes! We have built each of our templates to be able to set up each section in one sitting. You can absolutely have the basics set up in just a couple days & get it "launch ready" and then add other features as you go.
You have ongoing / lifetime access to the templates you get during the program. You have 12 months access to the support features.
It depends, but most of the time, it's easier to start fresh. We have a specific lesson walking you through the pros & cons of starting over vs. adding onto an existing base. You can submit Support Tickets and show us your existing bases and we can help you make the most informed decision for you & your business.
We are excited to offer payment plans through Klarna, Afterpay & Affirm for customers in the US. These services allow us to offer longer term payment options than we would be able to provide otherwise - some up to 36 months! These services have interest rates that range from 0% - 36% depending on how long you want to space out your payments. We recommend you look at each option to see which service gives you the best rates for your needs. If you have any questions about our payment plan options, please email team@systemsoverstress.co.
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