Systems Over Stress    Systems Over Stress    Systems Over Stress    Systems Over Stress    Systems Over Stress    Systems Over Stress    Systems Over Stress    Systems Over Stress    Systems Over Stress       Systems Over Stress       Systems Over Stress       Systems Over Stress       Systems Over Stress       Systems Over Stress       Systems Over Stress       Systems Over Stress       Systems Over Stress       Systems Over Stress       Systems Over Stress       Systems Over Stress       Systems Over Stress       Systems Over Stress    

YOU COULD TAKE ON MORE CLIENTS (WITH LESS STRESS) & GET THEM BETTER RESULTS … IF YOU HAD THE RIGHT SYSTEMS 

Your business stress isn’t a marketing, mindset, or time management issue … it’s a systems issue. And systems issues are the EASIEST to solve.

Join Systems Over Stress, my 12 month systems support container where coaches & service providers build custom client management Airtable systems that reduce overwhelm, cut countless hours of admin time, and improve client experience as they scale.

JOIN SOS TODAY

You feel maxed out with your current client load, and adding more clients feels impossible without something breaking.

You’re trying to track client progress in your head or across too many tools, and you can't keep up. You’re worried you’ll miss something important, and clients will fall through the cracks.

You feel like scaling would compromise your client experience, and you’d risk clients not getting the results you promised.

You don’t have a central place to track client wins & results, so you're always scrambling and reaching out to clients for testimonials last minute when you launch. 

You don't track your results, so you get imposter syndrome and wonder if you really deliver on the results you promise, especially when you get a customer complaint.

Your tech feels like a constant obstacle. You’re spending hours trying to piece things together but still feel disorganized. You have half-completed systems that STILL aren't working.

You’d rather focus on showing up for clients, delivering your offers, and creating content, but instead, you’re stuck troubleshooting your tech and systems.

You’ve tried signing up for free trials and exploring new tools, but it only leads to confusion, overwhelm, and nothing ever seems to actually solve your problem. 

You started your business because you wanted the TIME FREEDOM & BIG INCOME it promised ...

BUT RIGHT NOW, YOU'RE WONDERING IF GROWTH IS WORTH IT IF IT'S GONNA BE THIS HARD.

STRESS DOES NOT Have to be a normal part of growing a business. 

You're closer than you think.

You do NOT have to run your business on "Hard Mode." The world is stressful enough ... let's make your business easy, impactful & profitable. All you need to do is set up systems to support you. 

JOIN SOS TODAY

You always know what's happening with every client, so you feel calm, in control, and ready to take on more clients & scale your business and impact.

You have a centralized client hub that gives you instant clarity on progress, results, and re-sign opportunities, no more scrambling or second-guessing.

Focusing on your systems is the easiest way to grow your business without stressing out. 

WHEN YOU HAVE THE RIGHT SYSTEMS ...

You know your client experience is unmatched, with systems that make every client feel cared for, supported, and excited to work with you again.

You have dozens of client results at-a-glance and are never short on testimonials to share in your marketing.

You can respond to customer service complaints with neutral, data-driven answers because you have all of their client data at your fingertips.

You’re no longer wasting hours in tech spirals or second-guessing your tech stack. You know your software will help you hit your goals and grow with you.

You spend more time doing the work you love—coaching, creating, and delivering results—because your systems are handling the rest.

You finally feel confident in your tools and decisions, knowing your systems are streamlined, scalable, and built to support your business goals.

take the guesswork out of what systems you need... I've figured them out for you.

it's totally overwhelming to create systems from scratch.

There are SO many different tech tools and software rabbit holes you could go down. You don't have time for that. I have spent 5+ years perfecting the perfect system for coaches & service providers. My Airtable Client Hub is the missing piece you've been looking for.

You need my Airtable Client Hub whether you have 1 or 1,000 clients.

This works for coaches & service providers with 1:1 offers, retainers, group programs, masterminds, memberships, online courses, VIP days or DFY services. 

SIMPLE BUT ROBUST

PLUG-AND-PLAY

Easily customizable

grows with youR offers

built to set up each section in A SINGLE sitting

There is no better option for organizing your clients than this Airtable Client Hub.

stop asking randos on threads. I'm telling you now:

Not Notion, spreadsheets, ClickUp, or any shiny new distraction. NOTHING works better for managing your clients than Airtable. You will always hit a ceiling inside of another platform. Airtable will grow with you.

Trust me: You're going to become OBSESSED with Airtable and all the ways you can use it to manage your coaching clients, streamline your content & improve your offers.


and yes, you can get started on the free plan!

HERE'S EVERYTHING YOUR CLIENT HUB MANAGES FOR YOU: 

APPLICATION & LEADS

  • Capture new leads effortlessly and organize their applications in one click.
  • Set up automated emails to auto-reject or accept clients based on their application answers.
  • Streamline your review process so evaluating applicants takes just a couple of minutes out of your day.
  • Track the entire application lifecycle, ensuring nothing slips through the cracks.
  • Feel confident that every lead is cared for, even when you’re busy.

No more sifting through & and manually following up with DMs, lost emails, or applications that randomly come through on your website. Trust that all the leads coming from your incredible content have a clear and actionable next step. With a streamlined application system, every potential client is directed to the right offer for them.

01

"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”

Geneviève Masioni
Offer: VIP Day | Email Sequence In A Week
Niche: Email Marketing

"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”

Geneviève Masioni
Offer: VIP Day | Email Sequence In A Week
Niche: Email Marketing

SALES CALLS

  • Store all your sales call notes, replays, and lead details in one central hub.
  • Automate customized follow-up emails directly from Airtable, without getting distracted by your inbox!
  • Never forget to follow up with a lead after a call again.
  • See all of your past sales calls in one place, making it easy to track client conversations.
  • Feel confident and prepared to convert leads into clients, knowing your process is rock solid.

No more leaving money on the table (and feeling guilty) about forgetting to send a follow-up email and closing your leads after a sales call. With our systems, you can send a customized follow-up email and proposal within seconds, making your sales process seamless and impressive. You'll go from lead to client faster than ever before!

02

"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”

Geneviève Masioni
Offer: VIP Day | Email Sequence In A Week
Niche: Email Marketing

"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”

Geneviève Masioni
Offer: VIP Day | Email Sequence In A Week
Niche: Email Marketing

AUTOMATED ONBOARDING

  • Automatically send contracts, welcome emails, and resource links so clients feel taken care of immediately and like they've made their best investment yet.
  • Track every new client’s onboarding progress in one place, so nothing gets missed.
  • Eliminate the last-minute scramble to send onboarding materials before your next client call.
  • Deliver an onboarding experience that sets the tone for an exceptional relationship and helps you confidently show up & sell your offer knowing your clients are taken care of on the other side. 

No more panicking when you're out at dinner and a client DMs you, “THIS IS A SCAM ... I just paid & haven’t gotten access yet!” You’ll stop worrying about dropping the ball on new clients and start delivering a seamless onboarding experience that makes them feel confident in their investment from day one.

03

"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”

Geneviève Masioni
Offer: VIP Day | Email Sequence In A Week
Niche: Email Marketing

"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”

Geneviève Masioni
Offer: VIP Day | Email Sequence In A Week
Niche: Email Marketing

ONE-CLICK CLIENT PROFILES

  • Build One-Click Client Profiles where all your client details, call notes, and progress live in one central hub.
  • Easily track client attendance, milestones, and results so you’re always prepared for your next coaching session.
  • Stop wasting time trying to piece together client history —it’s all there with one click!
  • Keep everything organized, even if you have hundreds of clients or work with co-coaches.
  • Deliver a personalized client experience that builds trust and loyalty, helping you stand out in your industry.

No more searching through random notes apps, email threads, or sticky notes trying to remember what you discussed with a client. You’ll stop feeling disorganized and stressed before every coaching call and start delivering a personalized, high-touch experience that makes every client feel like your top priority.

04

"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”

Geneviève Masioni
Offer: VIP Day | Email Sequence In A Week
Niche: Email Marketing

"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”

Geneviève Masioni
Offer: VIP Day | Email Sequence In A Week
Niche: Email Marketing

CLIENT RESULTS TRACKING

  • Whether you promise revenue growth or increased happiness, build an easy-to-use client results tracking system that works for any type of offer
  • Create a results tracking form your clients actually want to fill out, giving you consistent feedback and data.
  • Monitor client progress in one place, so you always know how your program is performing and where clients might need extra support.
  • Use your results data to refine your offer, improve client outcomes, and create data-driven case studies that wow your future clients 
  • Confidently market your program with proof (a.k.a. “receipts”) that demonstrate the success of your clients and the value of your coaching.

No more guessing how your clients are progressing or scrambling to find proof that your offer works. You’ll stop feeling disconnected from the impact of your coaching and start confidently tracking and showcasing results that prove your program delivers, no matter what you teach. Whether your business is B2B or B2C, every offer can have a measurable result tracking system, and every offer needs one!

05

"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”

Geneviève Masioni
Offer: VIP Day | Email Sequence In A Week
Niche: Email Marketing

"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”

Geneviève Masioni
Offer: VIP Day | Email Sequence In A Week
Niche: Email Marketing

RE-SIGNS & AUTOMATED
OFFBOARDING

  • Automatically remind clients when their re-sign date is approaching, with clear and easy-to-understand options for re-enrollment.
  • Track which clients are up for renewal and when, so you never miss a re-sign opportunity.
  • Avoid "Why did I lose access?!" emails with clear and automated communication about program access and next steps.
  • Seamlessly offboard clients who don’t re-sign, ensuring your clients aren't accidentally left in your course or community 
  • Create a automated re-sign system that removes the awkwardness of ending a client's current package. 

No more awkward goodbyes or missed opportunities to re-sign happy clients. You’ll stop feeling like you’re leaving money on the table and start confidently managing re-signs and offboarding in a way that makes clients feel cared for and keeps them coming back.

06

"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”

Geneviève Masioni
Offer: VIP Day | Email Sequence In A Week
Niche: Email Marketing

"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”

Geneviève Masioni
Offer: VIP Day | Email Sequence In A Week
Niche: Email Marketing

EASIER DELIVERY
& OFFER ENHANCEMENTS

  • Build a searchable library of group coaching call & 1:1 call replays, so clients can find answers to their questions without waiting for your next call.
  • Set up an automated support ticket and feedback review system to give clients personalized support between calls —perfect for clients in different time zones or those who need extra help.
  • Use Airtable to streamline Q&A call submission forms, coaching call agendas, and attendance tracking, making your calls more effective and organized.
  • Create custom support features unique to your offer and coaching style, making you innovative and the best in the industry.
  • Create automated engagement emails to check in with your clients depending on if they don't fill out their onboarding form or haven't engaged in certain parts of the program, so they come back into your offer, seen, cared for, and excited.

No more wasting hours on coaching calls that don’t get repurposed or struggling to support clients between sessions. Start building systems that elevate your client experience and make your offer the best in the industry.

Your clients deserve more than “good enough.” We help you go above and beyond with systems that WOW. 

07

"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”

Geneviève Masioni
Offer: VIP Day | Email Sequence In A Week
Niche: Email Marketing

"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”

Geneviève Masioni
Offer: VIP Day | Email Sequence In A Week
Niche: Email Marketing

If  you're really ready to have a stress-free business, you need to join

BUT YOU NEED MORE THAN A DIY TEMPLATE.

JOIN SOS TODAY

my 12-month support container where we help you TAKE OUR CLIENT HUB AND CUSTOMIZE IT TO RUN ALL OF YOUR OFFERS.

INSIDE SOS, WE HELP YOU BUILD simple, automated systems to take on more clients (with less work) AND GET EVEN better client results.

Most people overcomplicate Airtable or use it as a glorified spreadsheet & miss out on its full potential.

Your offers are unique, and a template can only take you so far. To REALLY make the most of Airtable, you need systems experts on speed dial who can help you get over the tech learning curve, hear exactly what's stressing you out in your business and give you CUSTOM advice and guidance on the EXACT systems you need to focus on to see IMMEDIATE relief. 

That's why Systems Over Stress exists. We'll help you save COUNTLESS hours of frustration by being there for you as you build your system and show you how to easily customize for you & your unique business.

yes, AIRTABLE IS POWERFUL BUT ...

Sworn off group programs?

Systems Over Stress is NOT your standard group program ... it's like nothing you've ever seen.

Systems Over Stress is more like having systems consultants on retainer than your typical group program. Consider SOS the shortcut you need to make sure you've got the right systems set up for your business to support your next level of growth.

SOS IS STILL FOR YOU.

JOIN SOS TODAY

HERE's everything you get INSIDE SYSTEMS OVER STRESS

Everything inside is design to help you implement your systems & customize and troubleshoot with ease ... regardless of tech experience.

MY AIRTABLE CLIENT HUB TEMPLATE 

  • You get instant access to my industry-changing Client Hub template.

  • All of our templates come with pre-loaded Forms, Interfaces & Automations that you just have to make light edits to before they're live!

Building Airtable templates from scratch or from the outside looking in is inefficient and you're just going to have to rebuild them anyways. Skip the learning curve and use ours instead. 

SIMPLE & ACCESSIBLE TRAININGS

  • Short, easy-to-follow training videos for each part of your template so you can learn without overwhelm.
  • Transcripts, captions, and speed controls to support all learning styles.
  • Just the information you need to succeed—no fluff, no distractions.
  • Gated "optional" Airtable builds to keep you focused and avoid shiny ideas. Once you’ve set up the basics, you’ll unlock advanced systems to build on your progress.

SOS is built with neurodivergent coaches in mind. We strive to be neurodivergent-friendly and take accessibility seriously. Every training is designed with simplicity, focus, and ease in mind.

AIRTABLE & AUTOMATION 101 TRAININGS

  • Airtable 101 Trainings that answer questions like "If I Already Use Airtable, Do I Need To Start Over?" & "What plan should I be on?"
  • Automations 101 Trainings that teach you how to THINK in automations, when to use Airtable vs. when to use Zapier, and how to troubleshoot automations without completely freaking out. 
  • These trainings give you a strong foundation so you & your team understand HOW things work so you're not afraid of breaking something you can't fix.

New to Airtable? No problem. SOS is built with beginners and experts in mind. We have trainings that provide the foundation knowledge so you can feel comfortable navigating the platform & setting up the systems yourself. 

BONUS TEMPLATES: 

Whether you're a solopreneur, have just a VA or a whole designer & social media team, our Airtable Content Management system will completely change your content production game and make planning, writing & scheduling content easier than ever.

Spend less time project planning and more time actually doing the work that moves the needle in your business. Replace Asana or Clickup with our simple project management system that helps you and your team actually get stuff DONE.

Never update a manual spreadsheet again. With our Sales Hub, you'll have the financial data about your sales, offers & upcoming client payments automatically up-to-date so you always know how your business is doing. 

CONTENT & LAUNCH HUB

PROJECT MANAGEMENT HUB

SALES HUB

Video walkthrough

WATCH A DEMO OF OUR CLIENT HUB IN ACTION

JOIN SOS TODAY

our support features are like having systems consultants on retainer (without the price tag)

You also get 12 months access to ...

SOS is your business' systems shortcut

CUSTOMIZE YOUR CLIENT HUB VIP DAY

  • As soon as you join SOS, you’ll get instant access to book your 2-hour Customize Your Client Hub VIP Day.
  • Before the call, we’ll collect a few key details about your business model, offer type, and client experience — so we can come prepared.
  • During the 2-hour VIP Day, we’ll set up the Client Hub in your Airtable account and customize the Client Hub to YOUR business — aligning it to your offers, how you support clients, and what you actually need to track.
  • By the end of the session, you’ll have a fully working Client Hub you can start using immediately with real clients

This VIP Day is designed to cut out the learning curve entirely.

Whether you’ve never touched Airtable before or you’ve tried setting things up and felt stuck, you’ll walk away with a system that’s:
  • functional
  • tailored to your business
  • ready to use right now

From there, you’ll use the 12 months inside SOS to refine, expand, and add more advanced features as your business grows — with ongoing support from our team every step of the way.

When you join Systems Over Stress and pay in full, you won’t just get access to the Client Hub template — we’ll help you set it up so you can actually use it right away.

No learning curve. No guessing. No half-finished system sitting unused.

Pay in full bonus

and more...

How this works:

JOIN SOS TODAY

SHINY SOFTWARE TECH CHECK REVIEWS

  • When you’re tempted by a new tool, we’ll help you decide if it’s worth switching to or if your current tech stack can do the job just as well.

  • Our custom Tech Stack Review ensures your tools align with your business needs and keeps you from wasting time on tools that overpromise and underdeliver.

  • Save hours of research and avoid costly mistakes with advice tailored to your specific business and systems.

Stop relying on random advice from Threads for important tech decisions. Get expert feedback that saves you time, stress, and unnecessary costs. Avoid the overwhelm of shiny software distractions by submitting your tech questions directly to us.

BI-MONTHLY GROUP CALLS WITH THE SOS TEAM

  • Bring your big ideas, and we’ll show you how to best structure your Airtable Bases to make them work for your business.
  • Nerd out with other Airtable enthusiasts while getting inspiration from the creative systems our team and community are building.
  • Ask any Airtable or systems strategy question, whether it’s directly related to your group program or a completely different project. Nothing is off-limits!
  • Walk away with actionable advice, new ideas, and the confidence to build smarter systems that align with your vision.

Twice a month, get live guidance from the SOS team to talk about any ideas you have and bring them to life. These calls are currently every other Tuesday at 10 am Pacific. Schedule subject to change. Replays are uploaded into your client portal.

ON-DEMAND TECH SUPPORT TICKETING SYSTEM

  • Use our support ticketing system to ask ANY questions you have about customizing or implementing your new systems, no matter how basic or complex, and get a response within 48 hours.
  • Your client data is safe with us: Submit tickets privately or choose to make your question public in our growing student database of questions for others to learn from.
  • Your team will never have to ask you a tech question again. They can use our support ticket system to get answers quickly, saving you time & money and freeing them from endless Googling for solutions we can provide in minutes.
  • 🆕 Buy additional "Fix-It-For-Me" Hours – Want to skip the back-and-forth and let our team handle the implementation? You can purchase 3-hour done-for-you support packs for $450. Perfect for getting a new feature built, an automation repaired, or a system customized—without lifting a finger.

Stop wasting time stuck on Airtable questions or feeling like you’re on your own. Whether you’re customizing templates or building from scratch, you’ll always have the support you need to move forward with confidence.

AI-POWERED SYSTEMS SUPPORT BOT

  • Available 24/7 for real-time answers: The bot is trained on the entire SOS curriculum, past support tickets, and Ashley’s own system strategies, so you’ll get smart, tailored responses instantly.
  • Troubleshooting made simple: Stuck on a Zap? Wondering how to update a formula or which field to use? Ask the bot and get unstuck without digging through help docs.
  • Trained on how Ashley builds systems: This isn’t ChatGPT trying to guess what you mean. This is a custom-trained bot built to support you the SOS way.
  • Great for night owls + weekend builders: You don’t have to wait for business hours to get help. If you’re building outside the 9–5, the bot’s right there with you.

No more waiting for answers or losing momentum when you're in build mode. Whether it's late at night or mid-Saturday work sprint, our AI Support Bot is ready with instant Airtable and automation support, trained specifically on the SOS-approved way of using Airtable.

CUSTOM SYSTEMS PRIORITY PLANS

  • Using our Seven Systems To Scale, we identify which system is your biggest bottleneck and provide you with a clear, custom actionable roadmap.

  • You’ll know exactly which systems to prioritize right now and which ones can wait for later.

  • You will always know which systems projects you & your team should be focusing on.

  • Each quarter, you’ll revisit and refine your plan to ensure your systems are always aligned with your current goals and growth.

With so many system solutions available in SOS, we make sure you’re focused on the right ones for your business, keeping you from feeling scattered or stuck. We help you focus on what matters most so you’re never stuck wondering where to start.

Whether you run VIP Days, masterminds, memberships, or high-touch 1:1 work,  we help you customize the Client Hub to how you deliver results — not the other way around.

Our Client Hub Works

We’ve helped:

Regardless of Niche or Offer Type

Service providers managing VIP Days + custom deliverables

Coaches tracking “intangible” results like confidence, relationships, or mindset shifts

Agency owners running 7-figure businesses with multi-person teams

Same system. Simple customizations to make it work for YOUR unique offer.

"The Client Hub is a key system that ensures I deliver a consistent, 5-star client experience for every single brand I work with."

"I don’t worry about forgetting to ask for specific assets and access or about forgetting to give my clients every piece of information they need to make the most of their emails. Every client email is sent at the right time and includes easy to follow instructions that don’t overwhelm my clients.”

Geneviève Masioni
Offer: VIP Day | Email Sequence In A Week
Niche: Email Marketing

VIP DAY

Before the Client Hub, I needed 5 - 10 hours a month from my VA to keep on top of group program admin. Now, 90% of this is automated which saves me money and takes tedious tasks off her list.

I also worry less about students falling between the cracks. I know I have the systems and support available for them to succeed and for me at a glance to know exactly where everyone is at.”

Ally Anderson
Offer: Group Program | Data-Backed Entrepreneur

MASTERMINDS & GROUP PROGRAMS

"I can't imagine running my program without the Client Hub — it makes everything easy (and automated) for me, and helps me provide top-tier support for my students at scale.

"Before Ashley’s Client Hub, my backend was basically a guessing game. I’d be juggling client calls, trying to remember who submitted what, and half the time I was relying on gut instinct to know if people were making progress.

Emylee Williams
Offer: Group Program | Sold Out Services

Spoiler: not the most reliable system.

Now? I can literally pull up one dashboard and see where all of my client are at.
Honestly, this backend is one of the most validating, stress-reducing parts of my business. If you want real data instead of guesses about what’s working, this is a no-brainer.”

I’m no longer stitching together individual submissions to understand what’s happening — I can see the full arc of a client’s experience at a glance.

Jacquette Timmons 
Offer Type: Mastermind | Pricing Made Human®

And my VA no longer has to download the onboarding form answers and upload to a Google sheet. That's huge!”

“Because everything now lives in one place, I worry far less about missing patterns, losing context between sessions, or relying on memory and scattered notes.

My Client Hub saves me at least 2 hours a week on client communications alone, while still feeling custom & personable for each client. 

And because every client result is tracked, I can quickly pull numbers for case studies & marketing.”

Nicola Moors
Offer: 1:1 Copywriting Services 

PROJECT-BASED WORK

“I am OBSESSED with how easy Airtable is to use, even as a non-techy person. My systems free up my brain to spend more time on strategy and execution for my clients’ launches & evergreen funnels, without being buried in admin.

"Systems Over Stress has made my membership the best YouTube program for business owners in the industry.

The kind of accountability I provide in the membership would be so expensive without these systems and something you would expect for a 1:1 offer, but I’m able to offer that type of accountability and support on autopilot because of my Client Hub.

It’s so crazy the amount of support and value that I give to my members. You would think that it would take a lot of time and effort for me, but I have the most spacious days and weeks ever.”

Jamar Diggs
Offer Type: Membership | The Low-Lift Club

MEMBERSHIPS

Ashley’s systems LITERALLY changed the industry and are the new standard."

“It is so easy to help our clients get results when we have so much data, tracking & information on their progress. We're able to track their problems, their wins, what they're stuck on and what they need to do to move forward. Every single coach needs to have a Client Hub in Airtable.

Dielle Charon

Offer Type:
Membership | Everything Sales & Money
Mastermind | Everything Scaling

The Client Hub isn’t niche-specific — it’s business-model flexible.

We customize the system around your offers, your promises, and your clients.

JOIN SOS TODAY

What will happen in the first 30 days of  joining SOS

Celebrate that you’ve joined and you have the BEST support you could find! Watch the onboarding videos from Ashley to get comfortable inside the program, and dive into the "How these systems will change your business" training to get your mindset right and get EXCITED. You're doing this!

day one

Submit your Systems Priority Plan and braindump everything that feels stressful. Share your "dirty laundry" with a team who’s seen it all and is ready to help you get clear on where to start.

day two

Get your Priority Plan back and instantly know exactly where to start in the program. Breathe a sigh of relief knowing you can focus on one thing at a time instead of everything all at once.

day three

Start going through the quick SOS trainings to set up your new Airtable systems. Things are making sense, and you use the Support Ticket function to fire off questions like “Did I do this right” or “WTF is a linked record?!” 

DAY FIVE

Feel like an absolute GENIUS as your first system is live and working. You’re shocked at how easy it was to set up, and you’re already excited to keep going.

day seven

Live data is flowing into your system, and you can see it working in real-time. You’re feeling in control and confident as things start clicking into place.

day ten

An Airtable automation error pops up, but instead of panicking, you remember the “How to Troubleshoot Errors Without Freaking Out” training. You figure most of it out but send it to the SOS team for peace of mind.

DAY TWELVE

Hop onto a live Airtable Ask Me Anything call with the SOS team because you're quickly becoming Airtable OBSESSED. Get inspired by other members’ ideas and feel proud as you start "thinking in Airtable" and applying what you’ve learned.

DAY FIFTEEN

See people freaking out on Threads about switching software, but this time, you don’t spiral. You submit a Shiny Software Tech Check Form to get a clear answer on whether it’s worth switching - or sticking to your existing software. Spiral averted!

DAY EIGHTEEN

Your first system is fully built, working, and complete. You’re feeling confident, capable, and ready to tackle the next system on your roadmap! 

day thirty

Video walkthrough

Want to see inside of  SOS for yourself?

watch this 8-minute walkthrough of OUR COURSE & SUPPORT PORTALS!

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WHO IS THIS AIRTABLE-OBSESSED GIRL All over this sales page?

Hi, I'm ashley, your friendly airtable expert with ADHD & depression. 

When I was first starting to build my business, systems & automations weren’t optional for me. They were required for my success.

As a neurodivergent business owner, even the most "normal" business tasks were daunting. 

I would forget to send follow up emails after sales calls. I couldn't remember which of my clients were up for re-sign. I would wake up in the middle of the night wondering if my clients had everything they needed from me.

Every day I would wake up feeling like a bad business owner because things kept falling through the cracks. I knew I needed to stop shaming myself & create centralized systems that worked with my brain.

Neurodivergent or not, there's no way I could manually keep track of all of my clients as my business and client roster started to grow.

I could organize & automate all of the parts of my business that felt hard. I didn’t realize it at the time, but the systems I was creating to just help me get by in the beginning were the foundations I needed to truly help me scale.

When I discovered Airtable, my life changed.

I’ve been an Airtable expert for 5 years & I have helped hundreds of clients move into Airtable and create automated systems to run their coaching businesses. 

I am not affiliated with Airtable - just a BIG fan of systems that WORK for me and my clients. I can say with confidence: NOTHING is more transformational for your business than Airtable.

Friends don't let friends run their businesses without Airtable, and if you're reading this, we're friends!

Airtable is the only reason I've been able to scale my business on part-time hours, without sacrificing client experience or burning out. I want to help you do the same.

YES! If you’re already using Airtable, you’re only scratching the surface of its potential! Airtable makes updates to the platform all the time. SOS is absolutely is the most robust program you will EVER find for supporting you in using Airtable to manage your clients. It blows every other systems program out of the water.

There will be features inside of our templates inside this container you haven't even considered yet & will streamline your client management for the better.

If you've used & loved Airtable for years, you are going to NERD OUT at the the updates we've made to this program. 

I know what you're thinking...

“I’ve tried to use Airtable in the past & got overwhelmed. How will this be different?”

There is no other systems consulting container that is made SPECIFICALLY for coaches & service providers to organize every moving piece of their client relationship, track their client results, and manage their content inside of Airtable.

Most free advice & templates out there don’t look at Airtable through the lens of coaches.

Airtable is like LEGOs. You can build anything with it, but you gotta know what you're doing for it to look right.
It's not a plug-and-play solution, which is why you've probably got confused and overwhelmed in the past.

Even if you've learned from me in the past ... SOS is easier to implement than ever. All of your Airtable Automations & fancy client profile Interfaces are ALREADY loaded into the Airtable template. You don't have to build anything from scratch!

"I already use Airtable to manage my clients. Do I need SOS?"

OR

FAQs

"I already use Airtable—do I need this?" +
Yes. Most people use Airtable like a prettier spreadsheet.
SOS shows you how to use it like a database—with automations, interfaces, and real systems that scale.
Even tech-savvy clients say SOS was a complete upgrade.
“What if I’m not techy or my brain doesn’t ‘get’ systems?” +
Totally get it. SOS was built by a neurodivergent founder for neurodivergent and overwhelmed brains.
The curriculum & support features are designed to reduce cognitive overload.
This is the BEST program to be in to get your systems set up, especially if you're neurodivergent or not "techy."
“How long will this actually take me to implement? Can I finish this before my upcoming launch?” +
Each system is designed to be set up in 1–2 sittings. We’ll help you prioritize what to start with using our Systems Priority Plan—so you're never stuck trying to do everything at once.

Want to go faster? We offer optional VIP Days and Fix-It-For-Me support hours, so you can hand things off to our team and have systems implemented for you.
“What other tech and software do I need to make SOS work?” +
You don’t have to throw out your entire tech stack. We’ll help you evaluate your current tools and make sure they play nicely with Airtable. Most clients just replace their spreadsheets and Google Forms—most other thaings can can stay as long as they are Zapier compatible.
“Can my VA or OBM do this for me?” +
Yes—we can and we encourage it! Please don’t ask your team to build Airtable systems without the support of SOS.

Your VA or OBM will get access to the exact templates, training, and support they need to implement everything correctly—and quickly. We even support them directly through our ticketing system so you’re not stuck being the go-between.
“Should I wait until I hire a VA/OBM to join?” +
Nope. This is the foundation before you hire. Without systems, your team will be stuck duct-taping things together. SOS makes it easy to delegate when you’re ready.
“Will this work if I don’t have that many clients yet?” +
Yes—this is the best time to set things up. Waiting until you're overwhelmed is what leads to chaos. SOS helps you build a backend that supports growth from day one.
"How long do I have access to the CONTENT?" +
You have ongoing / lifetime access to the templates you get during the program. You have 12 months access to the support features.
"What if I’m already using Airtable? Do I have to start over?" +
It depends, but most of the time, it's easier to start fresh. We have a specific lesson walking you through the pros & cons of starting over vs. adding onto an existing base. You can submit Support Tickets and show us your existing bases and we can help you make the most informed decision for you & your business.
“Can I set up these systems using something instead of Airtable?” +
Nope. Airtable is the only tool we use and recommend. It’s the most flexible, scalable platform available for client management—and it’s the only solution that will grow with you long-term.

We don’t teach Notion, ClickUp, or Sheets because they simply can’t do what Airtable can.